Subway agrees to farmworkers demands! Subway-bashing canceled nationwide!
Once again the Coalition of Immokalee Workers, those impoverished, mostly immigrant and largely non-English-speaking farmworkers from the Southeastern US, are showing us all the way.
Their patient, direct grassroots organizing, combined with smart, media-savvy coalition-building and corporate consumer campaigns have paid off again and again. The effect of meeting the workers themselves, in person - and the message that human slavery and other horrendous conditions exist right now in the US - is powerful. But so is the dedication of these workers, who come from Guatemala, Mexico, Haiti and from the Southern US. They've built their own organization, and nobody tells them how to run it.
Yet they are excellent listeners. They have worked closely with students, building on the anti-sweatshop and anti-corporate globalization movements, and the result has been a symbiosis that has developed power and energy and understanding on all sides.
First Taco Bell in 2005, then McDonald's in 2007, Burger King this year, and a few others along the way like Pizza Hut and KFC, then Whole Foods, and now the third largest fast food chain!